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BG GROUP PRIVACY POLICY

Introduction

At BG Group (“BG Group”, “we”, “our”, or “us”), we are dedicated to protecting the privacy and personal information of our clients, partners, and visitors. This commitment applies across all entities and brands within the BG Group portfolio, including BG Villas, BG Pool + Landscape, BG Smart, BG Properties,
Studio by Bruno Guelaff, and Pedini (collectively referred to as “BG Group Companies”).

integrity, and transparency. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data in connection with our real estate, construction, architecture, and design services.

By engaging with any BG Group brand, you acknowledge that you have read and understood this Policy and agree to the practices described herein.

If you have any questions or requests regarding this Policy, please refer to Section 10 – Contacting Us.

Sources of Personal Data

We collect personal data through various channels (“Platforms”), including but not limited to:

  • BG Group and brand websites – including subdomains and microsites for specific BG entities and services.
  • Digital and social media platforms – interactions via social networks, online campaigns, advertisements, and promotional activities.
  • Email and messaging communications – through emails, SMS, WhatsApp, or other digital channels.
  • Mobile applications – any partner apps offering home automation, property management, or design tools.
  • Customer service interactions – in person, via telephone, chat, or email correspondence with BG Group representatives.
  • Sales and marketing events – registration forms, exhibitions, open houses, trade shows, or property showcases.
  • Partnerships and referrals – through agents, brokers, architects, designers, or other authorised representatives.
  • Career and recruitment portals – when you apply for employment or submit professional information.
  • Project collaborations – during the design, construction, landscaping, or interior fit-out process.
  • Third-party sources – including business partners, financial institutions, public records, and social media platforms.

This Policy does not apply to any external websites or platforms operated independently of BG Group, even
if linked from our sites.

What Information We Collect and How We Use It

The nature of personal information we collect depends on your relationship with BG Group, as a client, supplier, partner, or visitor. The categories of data and purposes for processing include:

Responding to Enquiries and Requests

We collect personal data such as name, contact details, email, and nature of enquiry to respond to information requests, provide project details, and assist with general queries.

Property Sales, Leasing, and Project Engagements

To complete property transactions or initiate construction/design services, we collect details such as identification documents, address, nationality, payment details, and property or project information. This enables us to fulfil contracts, process payments, manage property registration, and coordinate site access.

Design and Build Services

For bespoke design, architecture, and landscape projects (via BG Villas, BG Pool + Landscape, Studio by Bruno Guelaff, and Pedini), we may collect client preferences, design specifications, and project site information to deliver personalised design and construction solutions.

Smart Home and Technology Integration

When you engage BG Smart, we may process data related to home automation systems, installation details, user preferences, and service configurations, strictly for service delivery, maintenance, and technical support.

Customer Feedback and Service Quality

We may collect feedback, reviews, and satisfaction surveys along with your contact information to enhance our services and resolve any concerns efficiently.

Marketing and Promotional Communications

BG Group may use your contact information to inform you of new developments, exclusive projects, product launches, and events relevant to your interests. You may opt out at any time as outlined in Section 4.

Business Partnerships and Supplier Relationships

We collect professional contact details and company information from business partners, suppliers, and contractors for the purpose of collaboration, procurement, and project delivery.

Legal, Regulatory, and Security Compliance

We may process personal data as required by applicable laws or to comply with governmental or regulatory obligations, including security clearances, health and safety requirements, and anti-fraud procedures.

Payment Processing and Fraud Prevention

We process financial data and transaction details to ensure payment security, manage invoices, and protect against unauthorized or fraudulent activity.

Website Analytics and Cookies

When you visit our websites, we automatically collect certain data such as IP addresses, browser type, device information, and browsing behaviour. This helps us optimise our website performance and enhance user experience.

We use cookies and similar technologies to personalise content, analyse traffic, and improve our platforms. You can manage or disable cookies through your browser settings.

Your Communication Preferences

You can choose to stop receiving marketing communications from BG Group by:

  • Clicking “Unsubscribe” in promotional emails.
  • Following opt-out instructions in SMS or app notifications.
  • Adjusting your preferences in mobile applications.
  • Contacting our Data Privacy Office directly (see Section 10).

Sharing Your Information

BG Group may share personal data under the following circumstances:

  • Within BG Group – with subsidiaries and affiliated entities (including BG Villas, BG Pool + Landscape, BG Smart, BG Properties, Studio by Bruno Guelaff, and Pedini) to deliver integrated services.
  • With service providers – who perform functions on our behalf such as IT hosting, marketing, analytics, logistics, and customer support.
  • With business partners – such as contractors, architects, financial institutions, and government authorities involved in your project or property transaction.
  • Legal or regulatory disclosure – where required by law, to comply with government or judicial orders.
  • Corporate transactions – in the event of a merger, acquisition, or restructuring, where data may be transferred as part of the business assets.

When transferring data across jurisdictions, BG Group ensures compliance with applicable data protection laws and implements appropriate safeguards such as contractual clauses or secure data frameworks.

Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this Policy, to meet contractual or legal obligations, or to resolve disputes. Once data is no longer required, it is securely deleted or anonymized.

For example, customer records may be retained for the duration of the project or property warranty period, and for a reasonable period thereafter to manage after-sales service or legal requirements.

Data Security

We implement rigorous technical and organizational measures to ensure your information is protected against unauthorized access, misuse, or disclosure. These include:

  • Secure servers and encryption protocols (e.g., SSL/TLS).
  • Access controls and confidentiality agreements with staff and vendors.
  • Regular security audits and system monitoring.
  • Data minimization and secure disposal policies.

While we take all reasonable precautions, please note that no online platform or email transmission is entirely immune from risk.

Your Rights

Depending on the data protection laws applicable to you, you may have the following rights:

  • Access – to request a copy of your personal data held by BG Group.
  • Correction – to rectify any inaccurate or incomplete information.
  • Deletion – to request removal of data no longer required.
  • Restriction – to limit certain types of processing.
  • Objection – to object to marketing or data processing based on legitimate interests.
  • Data Portability – to transfer your data to another entity.
  • Withdraw Consent – where processing is based on consent.

Requests can be made by contacting us as per Section 10 – Contacting Us. We will respond in accordance with applicable laws.

Updates to This Policy

BG Group may update or modify this Privacy Policy from time to time to reflect regulatory updates, business changes, or technology advancements. The revised version will be published on our website with an updated effective date. Continued use of our services after such updates constitutes your acceptance of the revised Policy.

Contacting Us

For any questions, concerns, or requests related to your personal information or this Privacy Policy, please contact:

  • Email: info@bg.ae
  • Phone: 800 310
  • Mailing Address: BG Group Headquarters, E1-E2 iRise Tower Executive Entrance, 27th Floor, Barsha Heights, Dubai, UAE.